Strategy- Brand Development

With the commoditization of products and services, there is a compelling need for Strategic Brand Development that has a youth focus. Strategic branding provides the single-minded focus to make the tactics of branding work best—from breakthrough advertising to relevant marketing communications. All strategic brand development is based on solid research and deep consumer understandings and insights – a vital starting point for a youth strategic approach and campaign.

A successful combination of youth specific strategic services & consulting coupled with Youth Dynamix proprietary tools will ensure that we successfully position and develop brands that are able to deeply resonate with the youth and family market segments.

Youth Dynamix develops a strategic youth approach to the mainline brand strategy that allows brands to target the youth consumer from an entry-level perspective. This includes the development of a strategic brand blue print as well as a strategic brand plan moving forward. The strategic thinking will capitalize on the marrying of youth insights with the brand objectives to devise a relevant strategic platform and territory.

This will not only guide the brand in terms of intrinsic brand development, but also in terms of target market directive and lead into the development of effective communication platforms from a youth market point of view.