Marketing – Roadshows & Location Marketing

The size of South Africa and its surrounds poses its own unique set of challenges. How do you engage with your market that does not reside in a major metropolitan area with access to your marketing messages? How do you engage with your rural market in a way that is relevant and meaningful?

Roadshows & Location Marketing are an effective brand exercise which penetrates the markets that your traditional marketing does not reach. Through the execution of a number of successful Roadshows, Youth Dynamix has developed a Roadshow Toolbox which combines a number of different methods to best involved and excite the consumer. Using the toolbox, Youth Dynamix create the best Roadshow including script writing, games creation, premium purchase and competitions – this is then conceptualised into a robust campaign with the appropriate cultural references for the market. We are able to create the optimum Route Plan based on client expectations (including retail involvement and target market etc) to achieve results in the most cost effectuve way possible. Youth Dynamix designs and executes the entire roadshow from beginning to end – including full reporting and mystery shopping.

Our sub-saharan pedigree means that we are able to co-ordinate and manage mult country Roadshows providing a centralised service including full management, brand consistency and trouble shooting across countries. One of the largest campaigns Youth Dynamix has run to date is an 11 country Roadshow across Sub Saharan Africa from conceptualisation to roll out.

Click here for the Nokia MFN Campaign